AVEDA‘s Intensive Hydrating Masque is definitely a jack of all trades. Its essential purpose is to hydrate dry skin & like most other masks it works best after cleansing and exfoliationg skin. Depending on skin type it should be used once every 1-3 weeks and left on skin about 10-15 minutes. Now here comes the “Double the Fun” part! You can leave this product on for extended periods of time and your skin will slowly absorb it. The mask leaves skin hydrated and non-greasy because of its gel water-like consistency. My personal favorite use for it is sunburn after care. You can use it all over your body on sun burnt areas, after cleansing area apply and leave on overnight to re-hydrate skin. It works amazing and feels cool going on.If your skin type is dry, mature, or sunburnt AVEDA Intensive Hydrating Masque should definitely be in your repertoire.